Somos FAMA
Branding for an audiovisual production company based in Madrid
Client: FAMA Year: 2023
FAMA brand constructs its narrative around deconstructing the idealized image of the celebrity world. It critiques the superficial nature of various environments to establish an aesthetic portraying individuals devoid of distinct faces or humanity.
The visual identity embodies this concept by merging elements of dystopia, conveyed through the use of black and white tones and a decadent retouching, with the boldness associated with fame, represented by vibrant colors such as pink and green, alongside starry shapes.
Credits
Special thanks to Nacho and Jaime (client side) for their incredible vision and confidence. And thanks to Midjourney for some of the portrait explorations (which ended up in Photoshop).