BACK our BACKBONE
Shortlisted campaign in the Dubai Young Lynx 2023 competition by Cannes Lions
Client: Unstereotype Alliance Agency: VMLY&R Dubai Year: 2023
With this campaign, we secured a spot on the shortlist for the Dubai Young Lynx Awards by Cannes Lions. The competition mandated conceptualizing and executing the proposal within a strict 24-hour timeframe.
The challenge was to initiate a campaign addressing unconscious biases in the workplace. Our concept, 'Back our backbone', aimed to visually represent the idea through the vertical construction of headlines.
Credits
Creative team: Ziad Kurdi and Marina Guadix