STARBUCKS at HOME
Creating the Starbucks visual world 'at home' for a 360 campaign
Client: Nestlé Agency: MRM McCann Year: 2019 - 2022
Development of the 360 campaign for the launch of a new range of Starbucks products to be consumed at home. This campaign was launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom.
For this campaign we craft an exclusive ‘Starbucks World’ from scratch, capturing the brand essence and introducing it into domestic spaces for the first time. This creative concept continues to be utilized in their ongoing communications. We generated hundreds of assets across all channels, produced in Madrid, Barcelona and Amsterdam.
Set design (Kitchen)
Set design (Living Room)
Credits
- Creative lead: Miguel Bemfica (CCO), Rafael Merino (Head of Art), Tim Beckerling (ECD)
- Creative team: Manuel Manceda, Marina Guadix, Elena del Águila, Elena Gómez, Pablo Camarero, Guillermo Barbero, Arturo Dorado, Fernando Morate
- Audiovisual production: Canadá, MediaMonks
- Still image production: Alfonso Herranz + Alicia
- 3D production: MACH Studio
Marina Specht, CEO of MRM Spain “This work was created entirely during times of Covid 19. It fills me with enormous pride, having witnessed the resilience of the entire team to carry it out and see as a result, the enormous satisfaction of our client for the end product.”